Your website is valuable to all your customers. Imagine that you visit a website and there is a big fat error screen on the page. This leaves a very bad impression on the visitor and is unprofessional.
Receive an immediate SMS notification to your smartphone when your website is down.
Get an email alert when your server is down. This way you can repsond to downtimes immediately.
Uptime is important!
When a customer rings the bell, he wants to see somebody inside the shop. That's the sole reason you need to keep your shop up.